Crisp Sensation appoints Doug Hasselo as new US Manager
Doug Hasselo has enjoyed many successful years in the US convenience food sector, holding among other positions at Kentucky Fried Chicken and the McDonald’s Corporation. During this time, he has built up a comprehensive network of contacts as well as in-depth expert knowledge.
To his new appointment, he says: “I’m looking forward to working in this fast-growing company. Its philosophy and technology are a perfect fit for the US market, where convenience foods are hugely popular and consumers are open to innovative concepts. Crisp Sensation offers something really new and unique – premium products that taste great and can be surprisingly low in fat. Furthermore, they can be cooked quickly without bursting or discoloring and will hold for hours. It’s my aim to help American companies put our patented technology to great use and to lead Crisp Sensation into a successful future.”