Best new products: Snacks with Crisp Sensation coating scoop prestigious Dutch retail awards
Royaan’s Kwekkeboom Oven range wins “Golden Wheel of Retail” and “FoodTopAward”
Geneva (Switzerland), June 2015 – A range of coated oven snacks from the Dutch manufacturer Royaan is shaking things up in the frozen snack foods market: Having won Food Personality’s “2015 FoodTopAward” at the end of April, Royaan’s Kwekkeboom Oven range has topped things off by being awarded the “Golden Wheel of Retail” – the biggest prize in the Dutch retail world. Both awards are presented to the most important introductions in the Dutch food trade. Kwekkeboom Oven also received two additional prizes in Distrifood Magazine’s “Wheel of Retail” competition: the “Category Wheel” for the best introduction within frozen foods and the “Innovation Wheel” for the most exciting new product during 2014. As well as being important for Royaan, these awards are a great endorsement for Crisp Sensation, the inventor and license holder of the novel coating process used in Kwekkeboom Oven snacks.
According to Bart Bakker, CEO of Royaan, the company’s success owes much to its partnership with Crisp Sensation, the inventor of the unique coating process used for the Kwekkeboom Oven range: “Having an excellent commercial strategy and plan will only work with an excellent product,” believes Bakker. “Superior product performance lies at the heart of any successful introduction, and that is exactly what Kwekkeboom Oven offers. It is clear that without the Crisp Sensation technology, this would not have been possible.”
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