AsiaPacific FOOD INDUSTRY ONLINE

New Appointments At Crisp Sensation

Crumb coating innovator and full service provider Crisp Sensation has announce several key appointments that signal the company’s successful growth and expansion plans for markets around the world.

Kees van Doorn

As Crisp Sensation’s R&D director since the beginning, Mr van Doorn has been deeply involved in the development of the company’s unique technology. In his new post as director Supply Chain, he will shift his attention to the global supply chain and provide support and guidance for the increasing numbers of the company’s licensees preparing for market launches.

Christien van Beusekom

Ms van Beusekom will succeed Mr van Doorn as the company’s chief technical officer. She holds a PhD in Pharmacy and has a wealth of R&D experience gained at FrieslandCampina. In her new position, Ms van Beusekom will help foster further technological improvements to meet the requirements of today’s marketplace as well as the company’s licensees.

Henk Spoon

With vast food industry experience gained in senior management roles at companies including P&G and Findus, Mr Spoon has been appointed as Chief Marketing Officer. Mr Spoon’s expertise in marketing and consultancy will provide new consumer insights that will enable the company and its licensees to realise exciting new market opportunities that respond to the needs of consumers around the world.

Andries Raven

The company’s final new appointment will see Andries Raven become the company’s director of Sales for Europe & the Americas. Having previously been CEO of Vleems Food BV, one of the company’s licensees, Mr Raven has first-hand knowledge of the brand’s possibilities. He will now use his extensive commercial and international food industry experience to oversee collaborations with the company’s licensees across Europe and the Americas.

All appointments are effective as of January 1st, 2017.

Publication date

27/01/2017

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